Hotel real estate market 2021

We still know the record figures from 2019: each quarter exceeded the previous one. Operators offered leases that many a hotel investor could not have dreamed of. The development pipeline was richly filled. Then came the blow in March 2020 - since then, the hotel world has never been the same. What the hotel real estate market has in store for 2021, we have for you in our current paper.

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Real Estate Stocks: Divided Market

Real estate stocks currently experience a kind of emotional roller coaster. While residential real estate is one of the beneficiaries of the Corona Crisis, retail and hotels are struggling and shaking on its foundations. mrp has taken a look at how individual stocks have performed and what UBM is doing to cope with the crisis.

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Event: Hotel Development & Investment with mrp hotels

31 May till 01 June the Event Hotel Development & Investment will take place in Vienna. Among the top-class speakers is Olaf Steinhage, partner of mrp hotels.

The Hotel Development & Investment workshop/forum guides us through the complete hotel project life cycle – from concept, feasibility study and financing to investing, asset management and disposition.

Leading industry experts will speak on each step of a hotel development project and share with us their expertise on the topics. They will fully engage with us through presentation and discussion of the concepts and work with us in dealing with the issues.

This is a continuous development program for professionals and practitioners in the hospitality industry – developers, architects, designers, suppliers, operators and investors. It calls for cross-functional collaboration between the speakers and the participants.

The program focuses on the key aspects of a hotel development project:

-) Planning & Development – Hotel development projects, hotel project feasibility studies, implementation of hotel projects and project management, hotel operating models and selection of hotel operators.
-) Financing & Investment – Conventional and alternative financing for hotel projects, hotel investment structuring and strategies as well as the management of hotel investments.
-) Hotel Asset Management – Hospitality industry intelligence for planning and operations, valuing hotel property, legal considerations in hotel transactions, hotel acquisition, project exit and asset disposition.

Details of the programme can be found at

We are providing our mrp hotels community with a 20% discount code for participation. You can find the registration link HERE.

Market update: What was in 2020 and what is coming in 2021.

It will go on – but how? And when? Europe along with its hotel industry has come to an abrupt hold once again. Hardly, any near prospects of improving conditions are in sight. However, there are some events that provide reason for lifted spirits. The current distribution of the vaccine, the development of medicines and the introduction and use of quick tests may positively influence the world’s recovery from the pandemic in 2021. Further changes to our way of life are inevitable. In the following paper we have put together our thoughts concerning the hotel industry of the near future.

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Special Paper – Marketing and Revenue Management

The holiday hotel world stands still. Unfortunately, at the moment we have to wait and see. If you are motivated, you can take care of marketing activities, hardware and software implementation, offer development and the right booking and cancellation management in addition to renovation work. You will find valuable input on this topic in our current "Paper Special".

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Holiday Hotel Industry Update December 2020

We already know it: the European patchwork quilt. Never before has travelling been so confusing and difficult. Those who still want to "get out" fly to Dubai or the Canary Islands - a safe decision for holidaymakers, considering the "alpine chaos" and the accommodation arrangements for the upcoming holidays.

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City Hotel Industry Update October 2020

The overall hotel and travel market situation is in serious trouble. We must be prepared that the current situation will remain unchanged for at least the upcoming six months. Although the continued development of “testing” can bring about some secure feelings and more courage to travel. Cities with overcapacity will displace outdated hotel properties, especially when international and business customers will stay away for a while longer. A new way of business planning and “rethinking” the business model is very much needed.

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Leisure Hotel Industry Update September 2020

The summer has given a whole new meaning to the topic of "vacations in your own country". In many places the vacation hotel industry is booming - although there are already strong differences here depending on the hotel category. In the future it will be impossible to predict bookings on a long-term basis; first several hotels will be booked for the same period of time and spontaneously decided according to desire, weather and current quarantine regulations. The current update on the vacation hotel industry records the course of the past summer season and gives a preview of the upcoming winter season.

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The road back to the future

The current situation is serious and fragile. While the leisure hospitality is prospering in many regions, the city hospitality is struggling, and the market recovery will take longer than originally expected. International fairs are being cancelled and business tourism stays uncertain. The danger to turn into a local infection-hotspot makes forecasts nearly impossible. Product- and location specific judgement and valuation is needed. The mutual togetherness of banks, operators and investors is more important than ever before. The attached paper gives you insights and details about the current situation in Europe while highlighting the performance of some major cities.